{"id":134751,"date":"2022-03-21T11:36:26","date_gmt":"2022-03-21T10:36:26","guid":{"rendered":"https:\/\/www.waterair.com\/?post_type=actualite&#038;p=134751"},"modified":"2022-06-15T16:06:19","modified_gmt":"2022-06-15T14:06:19","slug":"campagne-digitale-50-ans-tout-commence-par-le-bon-choix","status":"publish","type":"actualite","link":"https:\/\/www.waterair.com\/fr\/actualites-piscine\/campagne-digitale-50-ans-tout-commence-par-le-bon-choix","title":{"rendered":"Campagne digitale 50 ans\u202f: Tout commence par le bon choix"},"content":{"rendered":"    <div  class=\"block-content content-block \">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 \">\n                    <div data-wa=\"fade-up\" class=\"block-content__content\">\n                        <p><span class=\"NormalTextRun BCX0 SCXW110457775\">Une campagne digitale pour c\u00e9l\u00e9brer nos 50 ans\u202f? Un moyen original de r\u00e9affirmer notre savoir-faire et notre volont\u00e9 de rester leader sur le march\u00e9<\/span><span class=\"NormalTextRun BCX0 SCXW110457775\"> europ\u00e9en<\/span><span class=\"NormalTextRun BCX0 SCXW110457775\"> de la piscine en kit. <\/span><span class=\"NormalTextRun BCX0 SCXW110457775\">Par ce biais-l\u00e0, Piscines Waterair casse les codes de la communication et donne du sens et des valeurs \u00e0 nos messages cl\u00e9s.<\/span><\/p>\n<h3><span class=\"NormalTextRun BCX0 SCXW82558684\">Parce que<\/span><span class=\"NormalTextRun BCX0 SCXW82558684\"> tout commence par le bon choix<\/span><\/h3>\n<p><span data-contrast=\"none\">Cette campagne se d\u00e9clinera autour de 4\u202fmessages cl\u00e9s inscrits dans 4 spots vid\u00e9os\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">La piscine en kit\u202f<\/span><span data-contrast=\"auto\">\u200b<\/span><\/li>\n<li><span data-contrast=\"none\">Le sur-mesure<\/span><span data-contrast=\"auto\">\u200b<\/span><\/li>\n<li><span data-contrast=\"none\">La piscine \u00e9co-responsable\u202f<\/span><span data-contrast=\"auto\">\u200b<\/span><\/li>\n<li><span data-contrast=\"none\">La facilit\u00e9 d\u2019entretien avec\u202feasy\u00b7care\u202f<\/span><span data-contrast=\"auto\">\u200b<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u200b<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">Chaque message s\u2019articule autour de notre\u202fBaseline\u202f\u00ab\u202f<strong>Tout commence par le bon choix<\/strong>\u202f\u00bb.<br \/>\nUn clin d\u2019\u0153il \u00e0 notre signature que les plus observateurs d\u2019entre vous auront remarqu\u00e9\u202f!<\/span><\/p>\n<h3><span class=\"NormalTextRun SCXW152434858 BCX0\" data-ccp-charstyle=\"normaltextrun\">D\u00e9couvrez notre campagne digitale <\/span><span class=\"NormalTextRun SCXW152434858 BCX0\" data-ccp-charstyle=\"normaltextrun\">et c\u00e9l\u00e9brez \u00e0 nos c\u00f4t\u00e9s nos<\/span><span class=\"NormalTextRun SCXW152434858 BCX0\" data-ccp-charstyle=\"normaltextrun\"> 50 ans<\/span><span class=\"NormalTextRun SCXW152434858 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202f!<\/span><\/h3>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<div data-wa=\"fade-up\"  class=\"block-media  content-block\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-12 col-md-10 offset-md-1\">\n                                            <div class=\"content-block__media\">\n             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